Only the Beginning...

Because Kaleidoscope is a new and emerging product that encompasses a variety of proprietary methodologies, we are selecting certain Casino and Hospitality properties in specific regions of the United States for testing various aspects.

We invite you to sample a few comments that we have already received...

"This is going to change everything. I can see us devoting more of our resources not to solving real-time challenges that our players will tell us about."

"For so long we have been in the dark or, at the very least, behind the curve and late with information on our player's media choices and tendencies. This is going to change all that."

"This is the product I've been waiting for. Our casino needs to make marketing investments based on the real world, not on one-off occurrences and anecdotal observations."